"THE MAGIC OF LUXURY BRANDS"

Why making your customer the hero is killing your business

We are proud to present a very thought-provoking article from our good friend and client, Bradford Rowley:

Recently, I have noticed a trend in many circles regarding the need for businesses to create a brand that weaves a story in all their communications that makes the client a hero of the story.

As the theory goes, the client becomes the hero of your brand. To do that, you start by figuring out the client’s pain points and so on, and then fulfill their needs and problems in a very cohesive story that neatly ties into what your brand is all about. That’s the current popular conventional wisdom, and it seems that everyone is trying to do this, including photography studios.

REAL LACQUER COATINGS

Sometimes the old-fashioned way is still the best.

This holds true with the coating on prints. We still use real lacquer spray because it is superior to water-based coatings and provides better UV protection. And, you have a choice of finishes: gloss, lustre and matte.

Lacquer gives your prints that "next level" look.

CONSISTENT COLOR

Are you tired of prints that don’t match each other across several sizes? We have a solution for that.

All prints, ranging from wallet to 30x100, are produced on the same printer and the same roll of paper, so they all match perfectly. And, when you order standard prints, we color manage each file to give you the most pleasing color and to make sure that all prints in the order blend in color, contrast and density.

EAST COAST SCHOOL: MONICA AND MICHAEL

Outstanding Educational Opportunity....

One of the best investments you can make to take your business to the next level is in more education. And, learning from successful photographers who still earn their living in photography is tops.

Our good clients Monica Sigmon and Michael Taylor have taken a novel approach to their successful business and will be sharing that at the East Coast School in June. Click the link below to read more about their workshop. We suggest that you sign up quickly as their class will fill up right away.

UNDERSTANDING HUE AND SATURATION FOR CONSISTENT COLOR CONTOL

Getting color correct with digital can be difficult. After all, it's an electronic device that sometimes can control us rather than the other way around. But through the use of Hue & Saturation, we can effect change on colors and bend it in our favor. In this edition of our video series, Rick Trummer shows a very easy way to effect a color change that keep us in control of our electronic devices and makes color, any color, at our fingertips.

HAVE QUESTIONS OR READY TO GO TO NEXT LEVEL?
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Dirk Witt

Telephone: 800.221.3920
Email: dwitt@midsouthcolor.com.

Rick Trummer

Telephone: 608.469.1097
Email: rtrummer@midsouthcolor.com

Mid-South Color Labs, Inc.
496 Emmett St.
Jackson, TN 38301
800.221.3920
www.midsouthcolor.com
dwitt@midsouthcolor.com

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